As a broker-owner or manager, you may be getting the question from agents as to whether having a personal business website is still relevant today, and worth the time, money, and effort. Beyond providing a profile for your agents on your company’s site, it is still wise for independent sales associates to establish their own websites, says Desare Kohn-Laski, broker-owner of Skye Louis Realty in Coconut Creek, Fla., as long as agents keep these
Capturing leads online takes practice. Here are tips to bolster your online presence with a well-thought-out campaignWith today’s online-first consumer marketplace, Realtors must be as savvy with technology and marketing as ever to rise above their competition. Especially with the influx of millennials entering the real estate market, creating and maintaining a captivating online presence is a must.Advertising through Google AdWords makes it po
What should a broker do for an agent who wants to list and sell higher-priced homes?Key Takeaways Agents ought to pursue bigger and better “next level” listings with confidence and zeal. At the same time, they should make sure to market and sell their “current-level” listings with better attention and focus. Brokers must support this ambition and offer personal attention to help secure better listings.In this monthly column, Anthony Askow
If the idea of promoting yourself doesn’t sit well with you, and you’re a real estate agent, you’ve made a huge vocational error. You simply can’t be a successful agent without letting people know what you do.The key to promoting yourself is consistency. Focus on consistency and then quality. Don’t get so caught up on quality that you miss the consistent mark.In fact, Gary Gold knows agents who have been sending out terrible marketing f
iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. We continue to strive to broaden opportunities for real estate professionals and consumers.Visit www.iprore.com for the latest information and links.Click here for information on how to become a salesperson.
Salt Lake City was named the top city for millennials this year, according to a new ranking released by realtor.com®.In the U.S., the average share of the 25–34-year-old population is 13 percent. In Salt Lake City, millennials comprise 15.8 percent of its total population. Salt Lake City also has the lowest unemployment of all the markets on the top 10 list, at 2.9 percent (below the national unemployment rate of 4.7 percent).Some surprising c
Producing shareable content should be key behind any internet marketing strategy. The more you can get others to share your content, the more new prospects you can land in front of, and the potential to rank higher in Google searches.But what motivates other people to want to share your content?It may come down to science. Firms Moz and BuzzSumo teamed up to examine a million pieces of content to learn the science behind content shares.Type of co
Whether your clients are first-time buyers or homeowners listing their property in a red-hot market, are you able to articulate how you can help them save money on their real estate transaction?When you ask agents how they keep more money in their clients’ pocketbooks, some say they’re good negotiators. Others provide coupons to save money on moving, home improvement or perhaps a list of where to get rebates on energy-saving appliances.What e
Your sellers may have "nose blindness." The term refers to the process of adapting to the smells around you and becoming so desensitized to them that you learn to ignore them or become less sensitive to them, says Dr. Richard Doty, director of the Smell and Taste Center at the University of Pennsylvania.But, of course, buyers will probably notice the stench as soon as they walk through the door. HouseLogic flags the following scents as common off
Don’t assume your clients need a high income to avoid a mortgage. The Pennsylvania Association of REALTORS®' Welcome Home Survey for the first quarter of 2017 shows older people with lower incomes are paying in cash in higher numbers than most would assume.“While is seems counterintuitive that one in three buyers with incomes under $50,000 reported buying homes in cash, age may be driving a higher share of lower-income respondents reportin
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